Italy has always been one of the most sought-after tourist destinations in the world. Between cities of art, the sea, and natural landscapes, the flow of visitors is constantly growing — and with major events like the Jubilee, demand is set to increase even further.
In this scenario, generating income from a property through short-term rentals or holiday homes represents a tangible opportunity to earn extra income.
But be careful: simply posting an ad online is not enough. There are rules, obligations, and strategic choices to be aware of.
Short-term rentals: what they are and why they are convenient
Short-term rentals are lease agreements of less than 30 days, primarily intended for tourists.
Compared to traditional rentals (like 4+4 contracts), they offer several advantages:
- Higher earning potential
- Faster payments
- Lower risk of non-payment
- Greater flexibility in property management
For this reason, more and more owners are choosing this formula.
Types of properties: which one to choose
Before starting, it is essential to understand what kind of activity you want to start.
1. Hotel and similar facilities
These include hotels, residences, tourist villages, and more organized facilities. They are genuine business activities.
2. Non-hotel facilities
These are the most common for private individuals:
- Bed & Breakfasts
- Guesthouses
- Holiday homes
- Tourist apartments
They can be managed on an entrepreneurial or non-entrepreneurial basis, depending on the frequency and number of properties.
3. Tourist accommodation
These are furnished apartments rented to tourists without typical hotel services (such as reception or catering).
Key obligations to comply with
Managing a short-term rental means complying with precise regulations.
Guest communication
You must report guest data to the Police Headquarters within 24 hours of arrival.
Safety and requirements
The property must meet minimum standards, including:
- Up-to-standard systems
- Safety equipment
- Adequate hygienic-sanitary conditions
Price display
Prices must always be visible and available in foreign languages.
CIN Code: mandatory from 2024
One of the most important new features concerns the National Identification Code (CIN).
It is mandatory for those who rent properties for tourist purposes and serves to:
- Identify the property
- Ensure transparency
- Combat illegal activities
The penalties are severe:
- From €800 to €8,000 without a CIN
- Up to €5,000 if not correctly displayed
When a VAT number is needed
It depends on how you manage the activity.
Without a VAT number
If:
- You rent occasionally
- You have few properties
- You don't offer extra services
With a VAT number
If:
- The activity is continuous
- You manage multiple properties
- You offer services (daily cleaning, breakfast, etc.)
In this case, you will need to:
- Open a VAT number
- Register with the Chamber of Commerce
- Submit the SCIA to the Municipality
- Register with INPS
Taxation: how it works
Taxation changes based on the type of activity.
Short-term rentals (non-entrepreneurial)
- Possible flat tax (cedolare secca)
- No obligation to register the contract (if <30 days)
Accommodation facilities (B&Bs, holiday homes)
- IRPEF taxation or business regime
- Possibility to deduct costs (cleaning, management, etc.)
⚠️ If you offer additional services, you no longer fall under short-term rentals but under entrepreneurial activity.
Classification and quality of the offer
Facilities are classified based on:
- Size
- Services offered
- Quality of spaces
Hotels have stars, while non-hotel facilities follow regional categories.
How much can you really earn?
Short-term rentals can yield more than traditional rentals, but they require:
- Continuous management
- Frequent cleaning
- Communication with guests
- Marketing and visibility
In other words: more earnings, but also more work.
Is it really worth it?
It depends on several factors:
- Property location
- Condition of the house
- Tourist demand in the area
- Time you can dedicate
If managed well, a property can become a very interesting source of income.
Conclusion
Short-term rentals represent a great opportunity, but they are not "easy money."
They require:
- Knowledge of regulations
- Organization
- Care for the guest experience
Those who can combine these elements can transform a simple property into a real business.
